You read that a firm is starting a new division to sell a revolutionary cell phone... one that can compete with the iPhone and the Blackberry. The obvious implications are that this company could very well need people in marketing and sales. Since it’s a new division, you might also expect that there will be some need for finance people as well.
If you’re a design engineer, you might also project a need for that capability to support the design effort. Those possibilities would be real enough, but now let’s use “ripple effect thinking” to see if we can infer some other needs. If you’re an industrial engineer with knowledge in this product area, you know this concept will concern competitors. You might contact them to help in the new product area.
Or, you may be someone who is experienced in dealing with regulatory authorities. You recognize that the potential customers for this product will have to deal with the FCC to gain product approval. Consequently, this firm might need someone like you.
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