If someone is likely to give you a bad or lukewarm reference, you need to bring it out in the interview and supply enough good ones to offset it. For example, if the interviewer asks to speak with a reference who will be questionable, defuse the situation by explaining that you had differences of opinion on company directions. Remain totally objective and unemotional, and never imply negatives about that person. Also, if you are doubtful about what a reference might say, you might have a friend do a mock reference check to find out what is being said.
If the reference is neutral, don’t hesitate to ask the person to furnish more positive information. If necessary, explain that any negative input is keeping you from winning a position and enabling you to support yourself and your family. As a last resort, you may have to imply that you will seek a legal remedy.
Fundamental guidelines
Only network with superior materials. List people you want to see, in industries of interest, and find a way to meet them.
Always know what you want to say, the questions to ask, and the strengths to emphasize.
Be sure to exchange cards and talk with people wherever you go. Let them know you are thinking about something new.
Try to leave every meeting or discussion you have with new names.
Always remember the names of the front office and send a non- standard thank you note after each meeting. For example, mention an article you have seen where the firm is mentioned.
Remember, people know when they’re “being networked.” That doesn’t mean they won’t help, but don’t try to fool them.
Get more information about Robert Gerberg by reading his blog or following him on Twitter. Or check out great companies like SET Personal Marketing or ERI Personal Marketing.
